It all started when 4 Danish youngsters were sharing a pack of gum and started to dicsuss what chewing gum was actually made of. After finding out that regular chewing gum is made on a plastic core, they wanted to make a completely plastic free and natural chewing gum alternative.

A lot of plastic based chewing gum ends up from our streets to sewers and some of it ends up in the ocean, and from there it actually moves its way back into the ecosystem.

From that grew a desire to create something better for the world. After experiencing for 2 years in their home kitchen it took nearly 500 attempts to produce a chewing gum with good texture and great flavour.

True gum is plastic free, vegan and biodegradable, free from palm oil, sugar, aspartame and artificial flavours.

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